Digital marketing. Just another one of those new, fancy buzzwords you should use to sound smart in meetings or is it the real deal? Maybe a better question is: what is digital marketing? So here is your answer If you are wondering what digital marketing is… it’s advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. Or a simpler version… Digital marketing is any form of marketing products or services that involves electronic devices.
That’s the reason it has been around for decades (because electronics have) and why it doesn’t necessarily have anything to do with content marketing, Google ads, social media or retargeting. Digital marketing can be done both online and offline. And, both kinds matter for a well-rounded digital marketing strategy. Overview The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here, for the sake of completeness.
The 7 big categories of online marketing are: Search engine optimization (SEO), Search engine marketing (SEM), Content marketing, Social Media Marketing (SMM), Pay-per-click advertising (PPC), Affiliate marketing, Email marketing
Search Engine Optimization
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic/visitors and the purchase of paid placement. SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Search Engine Marketing
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
Social Media Optimization
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
What is E-mail marketing ? Personalized and targeted messages at correct time Nowdays bots are being used Firms uses bots service like mailchimp and intercom It helps advertiser. personalised E- mails Customized as per individual users preferences. Helps in faster interaction with customers. Targeted E-mails Targeted customers who are going to be influenced easily.
Allianz Roadside Assistance is an Indian Partner of Allianz global assistance with the core business of 24 X 7 roadside assistance which provides emergency services like towing service , Battery Jumpstart , flat tyre , lost or locked keys , fuel problems across 950 cities in India. Cyphware Infotech is responsible for the social media marketing of Allianz Roadside assistance.